FIRST SEMESTER
- Business Administration I
- Basic Accounting
- Innovation and Creativity
- Written Communication Techniques
- General Economics
- Computing I
- Mathematics I
- English Beginners
SECOND SEMESTER
- Human Talent Management
- Cost Accounting I
- Macroeconomics
- Marketing I
- Research Methods and Techniques
- Microeconomics I
- Statistics I
- English Intermediate
THIRD SEMESTER
- Business Administration II
- Environmental Analysis
- Financial Mathematics I
- Financial Statement Analysis
- Mathematics II
- Statistics II
- Consumer Behavior I
- English High Intermediate
FOURTH SEMESTER
- Organizational Behavior
- Introduction to Business Law
- Marketing II
- Leadership and Ethics
- Managerial Accounting
- Multivariable Analysis
- Consumer Behavior II
- English Advanced
FIFTH SEMESTER
- Procurement Management
- Foreign Trade
- Market Research I
- Quantitative Models I
- Managerial Finance I
- Budgets
- Taxation
- Quality and Customer Service
SIXTH SEMESTER
- Market Research II
- Quantitative Models II
- Negotiation and Commercialization Techniques
- Project Preparation and Evaluation I
- Integrated Marketing Communication
- International Marketing
- Pricing Strategy and Policy
- Professional Practice I
- Elective I
SEVENTH SEMESTER
- Strategic Management
- Product Innovation and Development
- Market Intelligence System
- Project Preparation and Evaluation II
- Distribution Channel Management
- Sales Management
- Professional Practice II
- Elective II
- Elective III
EIGHTH SEMESTER
- International Management
- Digital Business Management
- International Business and Commercialization
- Managerial Simulation
- Strategic Marketing
- Elective IV
- Elective V
- Graduate Seminar
GRADUATION MODALITIES
- Graduation Project
- Thesis
- Directed Work
- Graduation by Excellence
DIFFERENTIATORS
- We combine concepts from engineering, economics, management, and marketing to analyze business problems from a technical and quantitative perspective. We apply tools and techniques from these disciplines to optimize processes and manage data for strategic decision-making.
- Our focus is on developing analytical, quantitative, and technical skills by applying methods that help solve business problems.
- We foster project management skills and decision-making abilities based on the information generated for this purpose.
- We develop market analysis skills, persuasive communication, and creativity, all under the vision of understanding and responding to the needs of clients, the market, and the company.
- We offer study trips to countries such as the United States, Argentina, and soon, Panama. These trips provide participants with hands-on experience of the business realities in different cultures and countries.
- Our graduates find job opportunities in industries including manufacturing, technology, logistics, consulting, and finance, taking on roles such as business analysts, consultants, operations managers, or project managers, as well as developing their own ventures.
- The program is available on all three of our campuses, facilitating student mobility across Bolivia’s main regions.
![Laboratorio de Neuromarketing](/img/laboratorio-neuromarketing-m-02.jpg")
