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COMMERCIAL ENGINEERING

The science behind success in the business world.

Private University #1 of Bolivia

#7 Best
Business School
in Latin America

#1 Employer Reputation in Bolivia

#1 Student
to Faculty
Ratio

WHY PURSUE COMMERCIAL ENGINEERING?

The Bachelor's Degree in Commercial Engineering aims to develop professionals with a comprehensive global perspective, equipped to address complex commercial and business challenges. By mastering strategic management tools, graduates are prepared to make a significant impact in both domestic and international markets, with a deep understanding of traditional and digital business dynamics.

  • Programa Degree Program Undergraduate
  • Programa Location Santa Cruz
    La Paz
    Cochabamba
  • Programa Duration 8 SEMESTRES
  • Programa Program Credits 221

MISSION AND VISION

Mission
To train Commercial Engineers who are leaders, globally competitive, innovative, and capable of addressing business and economic challenges in a strategic, committed, creative, original, and practical manner; imparting knowledge that responds to the needs of the business environment and society.

Vision
To be recognized in Bolivia as leaders contributing to the business world and the economy by shaping globally competitive professionals.

GENERAL OBJECTIVE OF THE PROGRAM

To train professionals with competencies in strategic and operational management, marketing, commercial management, and international business through the learning and use of qualitative, quantitative, financial, economic, and managerial methods. These are complemented by a market-oriented vision, with a commitment to the environment in a responsible and ethical manner, enabling them to excel in the workforce across areas such as commerce, industry, international business, and consultancy at the local, national, and global levels.

LEARNING OUTCOMES / PROFESSIONAL PROFILE

At the end of the course the graduate will be able to:

  • Form teams and facilitate collaboration to achieve the group's goals and objectives.
  • Apply tools to analyze situations and evaluate solution alternatives to problems in the business environment.
  • Understand business ethics and issues related to social responsibility.
  • Understand the challenges related to project implementation, including legal, administrative, financial, and operational procedures involved in starting and managing a company.
  • Identify, evaluate, and develop business opportunities in different contexts.
  • Address challenges in business and economics in a strategic, committed, creative, original, and practical manner.
  • Apply tools and methodologies to analyze data effectively, providing information to guide the solution of business and commercial problems.

EDUCATIONAL OBJECTIVES

  • Expertise in market research, demand analysis, and supply chain management.
  • Planning and development of commercial, product, and innovation strategies.
  • National and international commercialization.
  • Strategic planning and pricing policy capabilities.
  • Management and valuation of products and services.
  • Development of financial analyses to assess the impact of products and services on the company.
  • Creation of business opportunities, project management, and entrepreneurship.

Curriculum and Specializations

FIRST SEMESTER
  • Business Administration I
  • Basic Accounting
  • Innovation and Creativity
  • Written Communication Techniques
  • General Economics
  • Computing I
  • Mathematics I
  • English Beginners
SECOND SEMESTER
  • Human Talent Management
  • Cost Accounting I
  • Macroeconomics
  • Marketing I
  • Research Methods and Techniques
  • Microeconomics I
  • Statistics I
  • English Intermediate
THIRD SEMESTER
  • Business Administration II
  • Environmental Analysis
  • Financial Mathematics I
  • Financial Statement Analysis
  • Mathematics II
  • Statistics II
  • Consumer Behavior I
  • English High Intermediate
FOURTH SEMESTER
  • Organizational Behavior
  • Introduction to Business Law
  • Marketing II
  • Leadership and Ethics
  • Managerial Accounting
  • Multivariable Analysis
  • Consumer Behavior II
  • English Advanced
FIFTH SEMESTER
  • Procurement Management
  • Foreign Trade
  • Market Research I
  • Quantitative Models I
  • Managerial Finance I
  • Budgets
  • Taxation
  • Quality and Customer Service
SIXTH SEMESTER
  • Market Research II
  • Quantitative Models II
  • Negotiation and Commercialization Techniques
  • Project Preparation and Evaluation I
  • Integrated Marketing Communication
  • International Marketing
  • Pricing Strategy and Policy
  • Professional Practice I
  • Elective I
SEVENTH SEMESTER
  • Strategic Management
  • Product Innovation and Development
  • Market Intelligence System
  • Project Preparation and Evaluation II
  • Distribution Channel Management
  • Sales Management
  • Professional Practice II
  • Elective II
  • Elective III
EIGHTH SEMESTER
  • International Management
  • Digital Business Management
  • International Business and Commercialization
  • Managerial Simulation
  • Strategic Marketing
  • Elective IV
  • Elective V
  • Graduate Seminar
GRADUATION MODALITIES
  • Graduation Project
  • Thesis
  • Directed Work
  • Graduation by Excellence
DIFFERENTIATORS
  • We combine concepts from engineering, economics, management, and marketing to analyze business problems from a technical and quantitative perspective. We apply tools and techniques from these disciplines to optimize processes and manage data for strategic decision-making.
  • Our focus is on developing analytical, quantitative, and technical skills by applying methods that help solve business problems.
  • We foster project management skills and decision-making abilities based on the information generated for this purpose.
  • We develop market analysis skills, persuasive communication, and creativity, all under the vision of understanding and responding to the needs of clients, the market, and the company.
  • We offer study trips to countries such as the United States, Argentina, and soon, Panama. These trips provide participants with hands-on experience of the business realities in different cultures and countries.
  • Our graduates find job opportunities in industries including manufacturing, technology, logistics, consulting, and finance, taking on roles such as business analysts, consultants, operations managers, or project managers, as well as developing their own ventures.
  • The program is available on all three of our campuses, facilitating student mobility across Bolivia’s main regions.

CURRICULUM

Discover in detail the contents, subjects and competencies that you will develop throughout your education. Download our updated curriculum to discover how our academic programs are designed to provide you with an excellent education and pave your way to professional success.

Meet our career manager

LEARN MORE ABOUT OUR EMPLOYABILITY SERVICES

At UPB, we transform your academic training into practical experience that boosts your career, giving you the skills and connections you need to excel in the world of work.
LEARN MORE

DOUBLE DEGREE WITH UOL

The programs offered by UPB within the parallel degree scheme, Economics, Financial Engineering, Business Administration and Commercial Engineering have a duration of 4 years at UPB. At UoL (and the UK education system) the Bachelor of Science (BSc) programs have a duration of 3 years.
UoL BSc programs at UPB are composed of 12 courses that must be passed to obtain the degree (4 courses per year). Each course includes the material for the whole year and in May/June of each year the exams for each course are taken. LSE academics develop the exams, which are taken in Bolivia, and are graded in London.
UPB prepares students for these exams as part of the Economics, Financial Engineering, Business Administration and Commercial Engineering curricula; therefore they can obtain both degrees at the end of their stay at UPB.

PARTNER UNIVERSITIES

More than 30 partner universities and growing! 
At UPB, we continually expand our partnerships with the most prestigious academic institutions worldwide, providing you with international opportunities that will propel your career to the next level. Among them, we highlight our partnerships with institutions in Germany, Canada, Korea, the United States, France, Mexico, the Netherlands, Switzerland, and many more!

Lab


Laboratorio de Comunicación Transmedia
Laboratorio de Comunicación Transmedia
Laboratorio de Comunicación Transmedia

Communication Lab

This lab serves as a space for production, experimentation, and research in visual studies, transmedia, and audiovisual production.

It provides support for courses with professional equipment and specialized software to create multimedia products and transmedia narratives.

Additionally, it organizes micro-workshops and courses that enhance the skills outlined in the curriculum and acts as a platform for student projects.


Finance Lab

Equipped with advanced technology, this lab allows students to access real-time financial information through platforms like Refinitiv - LSEG, the largest financial database in the world, and RealTrading, where they can execute short-term stock market transactions.

It also features open-source software focused on financial programming.

Additionally, the Financial Engineering program has a partnership with the IMF, the Financial Modeling Institute.


Laboratorio de Finanzas
Laboratorio de Finanzas
Laboratorio de Neuromarketing
Laboratorio de Neuromarketing
Laboratorio de Neuromarketing

Neuromarketing Lab

The Neuromarketing Lab offers advanced tools applicable to various fields, including marketing, economics, psychology, human resources, and more.

It includes Eye Tracking technology to enhance the visual impact of advertisements, Facial Analysis Software to interpret genuine emotions, and a Voice Module to select the most effective communicative voices.

Additionally, it features an EEG to measure brain activity for creating engaging experiences, as well as the Shimmer GSR, which detects emotional responses.


Business Simulation Lab

This lab is designed to simulate real business conditions, allowing students to apply their theoretical knowledge in a practical and controlled environment for decision-making.

With 20 desktop computers and licenses for two simulators, it offers specialized platforms and software that enable the simulation of various functional areas of a business, including management, finance, marketing, operations, and human resources.


Laboratorio de Simulación de Negocios
Laboratorio de Simulación de Negocios
Laboratorio de Simulación de Negocios

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More information
Private University
#1 of Bolivia
  • Certified by:
  • America Econiomía The best business school in Bolivia
  • QS B The best private university in Bolivia
  • QS STARS B The only university with 4 stars in Bolivia

Campus Julio León Prado - JLP
Cochabamba

Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 (4)4268287

Admisiones Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 78362269

Admisiones Postgrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 71411110

Admisiones Formación Continua Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 60370200

Campus Fernando Illanes de la Riva - FIR
La Paz

Camino Achocalla Km. 3.5
Teléfono: +591 (2) 2165700

Admisiones Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 77201229

Admisiones Postgrado Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 71721407

Admisiones Formación Continua Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 60370200

Campus Santa Cruz
Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 (3) 50850020

Admisiones Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 72139181

Admisiones Postgrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 77671127

Admisiones Formación Continua Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 60370200