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BUSINESS ADMINISTRATION

Shaping the future leaders of business.

Private University #1 of Bolivia

#7 Best
Business School
in Latin America

#1 Employer Reputation in Bolivia

#1 Student
to Faculty
Ratio

WHY PURSUE BUSINESS ADMINISTRATION?

Pursuing a degree in Business Administration is a solid choice due to its comprehensive and up-to-date curriculum, its emphasis on innovation and technology, and its proven success in the job market. Graduates of this program stand out for their ability to design business strategies, effectively manage organizations, and lead multidisciplinary teams while promoting corporate social responsibility and sustainability. Additionally, the option to obtain an international degree in collaboration with the University of London further expands global professional opportunities.

  • Programa Degree Program Undergraduate
  • Programa Location Santa Cruz
    La Paz
    Cochabamba
  • Programa Duration 8 SEMESTRES
  • Programa Program Credits 219

MISSION AND VISION

Mission
To educate professionals in Business Administration who are committed to academic excellence, ethics, social responsibility, and innovation, remaining at the forefront of knowledge by applying contemporary tools and methodologies. We provide a comprehensive and high-quality education that empowers our graduates to lead and contribute to the sustainable development of organizations and society, fostering effective decision-making.

Vision
To be a benchmark in Bolivia and internationally recognized for the education of highly competitive professionals in Business Administration on a global scale.


GENERAL OBJECTIVE OF THE PROGRAM

To educate highly competent and ethical professionals capable of designing innovative business strategies, effectively managing organizations, and promoting economic, social, and environmental sustainability at both national and international levels. This comprehensive education is achieved through a curriculum that is up-to-date and focused on innovation, technology, and corporate social responsibility.

LEARNING OUTCOMES / PROFESSIONAL PROFILE

At the end of the course the graduate will be able to:

  • Coordinate work teams, inspiring and empowering their members to achieve established objectives.
  • Interpret information from multiple sources using analytical tools for decision-making.
  • Propose policies for ethical decision-making and socially responsible behavior.
  • Propose management strategies that optimize the use and allocation of resources to ensure the achievement of the organization's objectives.
  • Build entrepreneurship and innovation proposals that align with environmental conditions.
  • Choose solutions to problems and opportunities that may arise in the organizational environment.
  • Propose strategies that comprehensively guide the organization's actions.

EDUCATIONAL OBJECTIVES

  • Design and formulate business strategies for national and international markets.
  • Structure and restructure companies.
  • Conduct diagnostics and propose improvements for companies.
  • Develop business plans for investment and expansion opportunities.
  • Manage national and international businesses.
  • Manage the use of new technology in business management.
  • Manage innovation in established companies.

Curriculum and Specializations

FIRST SEMESTER
  • Business Administration I
  • Basic Accounting
  • Innovation and Creativity
  • Written Communication Techniques
  • Introduction to Economics
  • Computing I
  • Mathematics I
  • English Beginners
SECOND SEMESTER
  • Business Administration II
  • Cost Accounting I
  • Macroeconomics
  • Marketing I
  • Research Methods and Techniques
  • Microeconomics I
  • Statistics I
  • English Intermediate
THIRD SEMESTER
  • Organizational Behavior
  • Introduction to Business Law
  • Environmental Analysis
  • Financial Mathematics I
  • Mathematics II
  • Statistics II
  • Services Marketing
  • English High Intermediate
FOURTH SEMESTER
  • Strategic Management
  • Public Administration
  • Human Talent Management
  • Leadership and Ethics
  • Managerial Accounting
  • Consumer Behavior
  • English Advanced
FIFTH SEMESTER
  • Negotiation
  • Foreign Trade
  • Market Research I
  • Quantitative Models I
  • Financial Statement Analysis
  • Taxation
  • Sales Management
  • Professional Practice I
SIXTH SEMESTER
  • Purchasing Management
  • Production and Operations Management
  • Process Design
  • E-Business
  • Information Systems Management
  • Managerial Finance I
  • Budgets
  • Logistics Strategy
SEVENTH SEMESTER
  • Business Intelligence
  • Quality Management
  • Strategic Management
  • Project Preparation and Evaluation I
  • Managerial Finance II
  • Digital Marketing
  • Professional Practice II
  • Elective I
  • Elective II
EIGHTH SEMESTER
  • Entrepreneurship
  • International Business Management
  • Management Control
  • Stock Market
  • Strategic Marketing
  • Elective III
  • Elective IV
  • Elective V
  • Graduate Seminar
GRADUATION MODALITIES
  • Final Project
  • Thesis
  • Directed Work
  • Comprehensive Exam
  • Graduation by excellence
DIFFERENTIATORS
  • An up-to-date academic offering aligned with contemporary trends and demands in areas such as family businesses, sustainable business within the B economy, the orange economy, and startup ventures.
  • The study plan's orientation is towards technological innovation, triple impact, circular economy, alignment with the SDGs (Sustainable Development Goals), corporate social responsibility, and the use of data science and artificial intelligence tools.
  • Multidisciplinary teams focused on research and knowledge generation in various administrative fields (strategy club, books, data science, and artificial intelligence).
  • Faculty with extensive academic and business experience, committed to the comprehensive education of students in both knowledge and personal values.
  • A profile strongly oriented toward the development of strategies, entrepreneurship, and managerial and consulting skills for SMEs.
  • Graduates distinguished in the job market, holding positions in management, leadership, or business ownership in both national and international business ecosystems (career services).
  • Parallel degree option with the University of London, offering the possibility of obtaining an international degree, with courses taught at UPB ensuring a world-class education.
  • Cutting-edge technology and tools, with access to business simulators from the beginning of the program to train decision-making in controlled environments (hotel simulator and CESIM). Information platforms such as Refinitiv and Passport are also available for decision-making analysis.
  • Classes taught by foreign professors.

CURRICULUM

Discover in detail the contents, subjects and competencies that you will develop throughout your education. Download our updated curriculum to discover how our academic programs are designed to provide you with an excellent education and pave your way to professional success.

Meet our career manager

LEARN MORE ABOUT OUR EMPLOYABILITY SERVICES

At UPB, we transform your academic training into practical experience that boosts your career, giving you the skills and connections you need to excel in the world of work.
LEARN MORE

DOUBLE DEGREE WITH UOL

The programs offered by UPB within the parallel degree scheme, Economics, Financial Engineering, Business Administration and Commercial Engineering have a duration of 4 years at UPB. At UoL (and the UK education system) the Bachelor of Science (BSc) programs have a duration of 3 years.
UoL BSc programs at UPB are composed of 12 courses that must be passed to obtain the degree (4 courses per year). Each course includes the material for the whole year and in May/June of each year the exams for each course are taken. LSE academics develop the exams, which are taken in Bolivia, and are graded in London.
UPB prepares students for these exams as part of the Economics, Financial Engineering, Business Administration and Commercial Engineering curricula; therefore they can obtain both degrees at the end of their stay at UPB.

PARTNER UNIVERSITIES

More than 30 partner universities and growing! 
At UPB, we continually expand our partnerships with the most prestigious academic institutions worldwide, providing you with international opportunities that will propel your career to the next level. Among them, we highlight our partnerships with institutions in Germany, Canada, Korea, the United States, France, Mexico, the Netherlands, Switzerland, and many more!

Lab


Laboratorio de Comunicación Transmedia
Laboratorio de Comunicación Transmedia
Laboratorio de Comunicación Transmedia

Communication Lab

This lab serves as a space for production, experimentation, and research in visual studies, transmedia, and audiovisual production.

It provides support for courses with professional equipment and specialized software to create multimedia products and transmedia narratives.

Additionally, it organizes micro-workshops and courses that enhance the skills outlined in the curriculum and acts as a platform for student projects.


Finance Lab

Equipped with advanced technology, this lab allows students to access real-time financial information through platforms like Refinitiv - LSEG, the largest financial database in the world, and RealTrading, where they can execute short-term stock market transactions.

It also features open-source software focused on financial programming.

Additionally, the Financial Engineering program has a partnership with the IMF, the Financial Modeling Institute.


Laboratorio de Finanzas
Laboratorio de Finanzas
Laboratorio de Neuromarketing
Laboratorio de Neuromarketing
Laboratorio de Neuromarketing

Neuromarketing Lab

The Neuromarketing Lab offers advanced tools applicable to various fields, including marketing, economics, psychology, human resources, and more.

It includes Eye Tracking technology to enhance the visual impact of advertisements, Facial Analysis Software to interpret genuine emotions, and a Voice Module to select the most effective communicative voices.

Additionally, it features an EEG to measure brain activity for creating engaging experiences, as well as the Shimmer GSR, which detects emotional responses.


Business Simulation Lab

This lab is designed to simulate real business conditions, allowing students to apply their theoretical knowledge in a practical and controlled environment for decision-making.

With 20 desktop computers and licenses for two simulators, it offers specialized platforms and software that enable the simulation of various functional areas of a business, including management, finance, marketing, operations, and human resources.


Laboratorio de Simulación de Negocios
Laboratorio de Simulación de Negocios
Laboratorio de Simulación de Negocios

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More information
Private University
#1 of Bolivia
  • Certified by:
  • America Econiomía The best business school in Bolivia
  • QS B The best private university in Bolivia
  • QS STARS B The only university with 4 stars in Bolivia

Campus Julio León Prado - JLP
Cochabamba

Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 (4)4268287

Admisiones Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 78362269

Admisiones Postgrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 71411110

Admisiones Formación Continua Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 60370200

Campus Fernando Illanes de la Riva - FIR
La Paz

Camino Achocalla Km. 3.5
Teléfono: +591 (2) 2165700

Admisiones Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 77201229

Admisiones Postgrado Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 71721407

Admisiones Formación Continua Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 60370200

Campus Santa Cruz
Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 (3) 50850020

Admisiones Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 72139181

Admisiones Postgrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 77671127

Admisiones Formación Continua Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 60370200